There are two videos we gravitate towards as a basis for introducing B Corp to employees. Have a look at both and see which best suits your context. We often use both.
This video was produced for the launch of B Corp in the UK in 2015. Whilst some of the statistics are out of date the general narrative still applies.
Produced as part of B Lab UK's landmark event in 2019 bringing together 600 people to explore what the B Corp movement is about and where business needs to go.
In the Shoremount YouTube channel we collect videos created by individual companies who want to outline why they became a B Corp. Occasionally, companies like to use one of these as an example. Feel free to have a browse.
Introductory Paragraph
You might need a paragraph or similar to go with your video. You could use the following or use it to make a start on something you might want to write:
B Corp is a movement of businesses committed to accelerating a global culture shift to redefine success in business as being a force for good in the world. Certified B Corporations are businesses meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. Globally, there are over 4,000 B Corps across 153 countries and 177 industries. They come in all shapes and sizes including many of the world's most revered brands such as Patagonia, The Body Shop, Ben & Jerry's, Toms Shoes and Allbirds. The UK is the fastest growing cohort of B Corps, with over 500 companies covering over 22,000 employees and £5Bn of revenue, again of all sizes, such as Jo Jo Maman Bebe, Cook Food, Rebel Kitchen, Jamie Oliver Group, Abel & Cole, Riverford, Ella's Kitchen and Pukka Herbs.
Note: You can check for some up to date statistics here: What is the scope and scale of the B Corp movement?
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