What are some common identities of businesses that go B Corp?

Common Identities

Different people have different motivations for pursuing the B Corp model.

B Lab UK has identified six common ones; all are valid and many people fall into more than one.

The No Brainer	“This is why I started my business. No explanation needed.”
The Authentics	“We want to put our values into practice.”
The Disruptors	“We’re growing and we want something to help us stand out.”
The Philosophers	“The old narrative is broken. We want an alternative that works.”
The Provocateurs	“Our clients are cynical about the private sector and we want a new stance.”
The Incentivised	“Our investors/parent company want us to do this.”