John Featherby

A Brand Review is how B Lab reviews secondary brands that are managed by the same governance structure and people as a Certified B Corp. Introduction Most companies have a "primary brand": the usua...

How To Add Team Members To add Team Members to your B Impact Assessment (BIA) is very straightforward. At the bottom of the left-hand menu is "Settings". Click this and will show the drop-down opti...

If you are in one country, it is straightforward: choose that one. If you are spread across multiple countries and offices, the choice you need to make is based on where the majority of your employ...

Yes, you can. When you open a B Impact Assessment account, you can choose the "0" worker track. This is designed specifically for companies with no hired employees. Under these circumstances, the w...

IBMs can only be credited for activities that have been ongoing - they are not for one-offs or planned initiatives in the future. As such, you should be able to produce three areas of proof to demo...

To be very clear, it is perfectly acceptable to take the route where you keep your counsel and don't talk about pursuing B Corp prior to certification. There are good reasons for doing this: the ri...

This will vary case by case because: Every company is different, and Whilst there is a consistency in approach, every B Lab analysis is also allowed some leeway to ask for further information on w...

Personal, Shoremount and B Corp Assets If you need bio, picture and other media assets (such as logos) you can find those for John Featherby and Shoremount in general here: Google Drive Folder: Bio...

Because of the delay times, we have a lot of companies asking us to chase B Lab on their certification status. Here is some information to help you understand the situation. Some Clarity On Shoremo...

Here are some of the things we recommend you check and, if necessary, remedy prior to submitting. If you don't and one of the below ends up incorrectly applied (as B Lab would see it) then you are ...