John Featherby

There are two videos we gravitate towards as a basis for introducing B Corp to employees. Have a look at both and see which best suits your context. We often use both. Video One - B Corp UK Launch ...

Before we pursue the “how” of this change, we must first invest the time to ask ourselves the questions that really matter. Ultimately, we'll be asking these questions of others (directly or indire...

If we seek real change, we will invite opposition. One of its most common faces is cynicism. Most people's default response when faced with the cynicism of others is to try and persuade why it is u...

The status quo organisation is out of its depth in the 21st Century - see: "Why is the status quo not up to the 21st Century challenge?".  And there are plenty of good reasons for why we can be enc...

There is a lot of institution and corporate bashing in the system. Often for good reason: many, if not all, have reneged on their social contract and behaved abysmally. But large organisations, for...

“Partnership” is an alternative mental model that acts as both a high-level ideology for an organisation (i.e. how it sees its relationship with the world it inhabits) and a very particular relatio...

Because of its urgency The influence of innovation is nothing new. What is new is that organisations will fail, and fail fast, if they don’t pursue it. Innovation is no longer just about competitiv...

If You Are Not A UK Based Business If you are not a UK business you may still find the below interesting to read through as it will give you a flavour of the intent behind the legal component of B ...

Measurement is key to the belief in status quo organisations (see: "What is the status quo organisation?") that we can not only predict outcomes but that we can reliably control and analyse them. S...

Sales and Marketing used to be a tool to motivate customers, shift product and increase profit. Now, 21st Century Organisations have moved beyond these basic objectives, so have no need for this ki...